Thursday, September 07, 2006

Claudia is not an old bag

Claudia Schiffer joins the ranks of supermodels fronting campaigns for high street chains with these images for Accessorize.

Unfortunately, the store's website is deeply disappointing. Confusingly, a web search initially directs you to the main page for Monsoon, with Accessorize appearing in small letters on the top right hand side of the menu. Once inside, the site offers only one image from the new ads and no mention of the Claudia clutch touted in interviews hyping up the campaign. Unless they are rolling it out in stages, this has "missed opportunity" written all over it!

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