L for love

Gwen Stefani joins the ranks of celebrity fragrance launches with her scent L, slated to go on sale in September. But Gwen is slightly different from the Britneys and Christinas of this world - she has a full clothing and handbag range, L.A.M.B., to which she will soon add shoes and watches.

Gwen Stefani (Photo: Lorenzo Agius/Getty Images)

The print campaign was shot by Mert Alas and Marcus Piggott, the duo behind the Vuitton ads. I have met Gwen a couple of times at the fashion shows in Paris, and she is unfailingly sweet, cheerful and polite. I wish her the best of luck with her new venture!