Chloé for Chloé?

The Chloé makeover continues afoot. The French house has reportedly hired its namesake actress Chloé Sevigny as the face of a new scent, due out later this year.

Chloé Sevigny in an advertising campaign for Louis Vuitton

The edgy actress is best known for giving Vincent Gallo oral gratification in his film "The Brown Bunny," but that hasn't stopped fashion firms and magazines from queuing up for a piece of her elusive charisma. Women's Wear Daily reports that Sevigny recently shot the advertising campaign for the Chloé scent with leading photographers Inez van Lamsweerde and Vinoodh Matadin (who also do all the Vuitton campaigns).